Making fruit into juice
Fruit juice is still one of the best ways to replenish the body’s essential nutrients and everyone has their own method when it comes to restoring essential body fluids, vitamins and minerals – whether it’s after exercise or a tiring day at the office. A ½ – ¾ cup of pure fruit juice is the equivalent of a single fruit enriched with natural fruit sugars, fructose and glucose, and is most importantly, caffeine free. But getting your hands on 100% pure fruit juice has become quite tricky, seeing as most drinks, nectars and concentrates sold, contain less than 50% real fruit juice.
There are three basic categories of fruit juices:
- Pure fruit juices, which contain 100% fruit juice.
- Fruit juice nectars, which contain less than 100% but more than 20% fruit juice, depending on the actual fruit (nectars usually contain 20-50% fruit juice).
- Fruit drinks, which contain a minimum of 6% fruit juice.
- Squashes contain 24% fruit juice in their undiluted form.
How pure fruit juices are made
Not all fruit juices are drinkable in their natural state. Guava and apricot are too thick for a straw and grapefruit are simply too sour or bitter. In order to bring the juice to a drinkable consistency, the fruit puree is blended with other fruit juices.
The blended juices are then flash pasteurised, deaerated and poured into sterilised packaging material. The flash pasteurisation (exclusion of air and the most up-to-date aseptic packaging methodology) guarantees the product a 12-month shelf life without adding any preservatives.
Ceres Fruit Juices uses Tetra Brik aseptic cartons from Tetra Pak, as well as other packaging types such as cans, glass bottles and casks to package their fruit juice.
Once opened, an aseptic pack of pure fruit juice must be stored in the refrigerator and consumed within four to five days.
Fruit nectars and drinks
Instead of blending the fruit puree with other fruit juices, nectars are made by adding sugar and water to the fruit puree, e.g.: orange nectar may consist of 50% orange juice and 50% sugar and water – this makes for a perfect palatable consistency. Fruit drinks follow the same principle as nectars except that a lower percentage of fruit juice is utilised.
The preservative story
Pure fruit juices, such as Ceres, do not contain any preservatives or colorants due to the fact that these products are packed in aseptic packaging.
Certain other fruit juices, nectars and squashes, however, do contain preservatives such as benzoic acid, sulphur dioxide and pimaricin. It is important for consumers to read the information provided on packs and labels, especially if they seek pure products.
Ceres 100% fruit juice is the healthy choice for those looking for a delicious and nutritious beverage.