At Our Core

Tucked away between sheltered mountains lies the magical Ceres Valley, where streams feed the lush orchards and the deep soil gives life to our succulent fruit. The real Ceres factor – the Valley – is a very special place. Set in the Cape, the conditions here are perfect to produce the tastiest results, with the icy cold winters ensuring the trees sleep heavily and healthily and the hot African summers which wake and activate the sugar, creating sweeter, juicier Ceres fruit. Exotic fruits are sourced from further afield to extend and complement our own delicious harvest. Although Ceres juices travel far, when the cartons are opened, it’s the very same Valley goodness and natural perfection that is delivered to wherever you are.

Our Company:

Ceres Fruit Juices is the largest fruit juice packaging operation in Africa, with a first-class manufacturing facility and presence on all five continents. In 2004 Ceres Fruit Juices (Pty) Ltd became a wholly owned subsidiary of Pioneer Foods Ltd. Operating in the food and beverages business sectors, Pioneer Foods’ core business is the production and distribution of a diverse range of food, beverages and related products. Focused on products for both human and animal consumption, Pioneer Foods is a significant player in these industries in southern Africa.